Fan Controlled Sports
Designing an immersive experience for the new FC Hoops league from Fan Controlled Sports.
Description
We partnered with Fan Controlled Sports to help design and build their Hoops experience from the ground up. Working with former game designers from Atari and EA, we designed the user interface and game mechanics for their new league, FC Hoops.
Services
UI Designs Product Development
Fan Controlled Sports
Designing an immersive experience for the new FC Hoops league from Fan Controlled Sports.
Description
We partnered with Fan Controlled Sports to help design and build their Hoops experience from the ground up. Working with former game designers from Atari and EA, we designed the user interface and game mechanics for their new league, FC Hoops.
Services
UI Designs Product Development
Fan Controlled Sports
Designing an immersive experience for the new FC Hoops league from Fan Controlled Sports.
Description
We partnered with Fan Controlled Sports to help design and build their Hoops experience from the ground up. Working with former game designers from Atari and EA, we designed the user interface and game mechanics for their new league, FC Hoops.
Services
UI Designs Product Development
Fan Controlled Sports
Designing an immersive experience for the new FC Hoops league from Fan Controlled Sports.
Description
We partnered with Fan Controlled Sports to help design and build their Hoops experience from the ground up. Working with former game designers from Atari and EA, we designed the user interface and game mechanics for their new league, FC Hoops.
Services
UI Designs Product Development
Fan Controlled Sports
Designing an immersive experience for the new FC Hoops league from Fan Controlled Sports.
Description
We partnered with Fan Controlled Sports to help design and build their Hoops experience from the ground up. Working with former game designers from Atari and EA, we designed the user interface and game mechanics for their new league, FC Hoops.
Services
UI Designs Product Development





































Revolutionizing the game of basketball
The creators of Fan Controlled Football are launching the next big thing in sports, putting fans at the center of the action once again with Fan Controlled Hoops.
Taking a fresh approach to basketball with a dynamic, fully interactive LED court and interactive app, providing viewers with a fresh way to enjoy the sport and take control the game.










































Revolutionizing the fan experience by bridging the gap between app and game design.
Our agency partnered with Fan Controlled Sports to design a new app and digital experience for their new FCHoops league, launching in the fall of 2023. FCHoops offers a revolutionary new experience of 4v4 basketball played on an entirely LED court controlled by the fans. Working alongside game designers and former NBA players, we helped create a captivating and intuitive experience for the players and the fans.
The project began with game designs, user testing and ideation, followed by wireframes and UI designs for both the app and website.
A key challenge we faced: balancing the visual design between game UI and app UI to create an experience that is both captivating and intuitive. We carefully crafted a design that was quick and easy to pick up and play but hard to put back down. From real-time stats, highlights, and fan-controlled drafts, to the interactive LED court that fans control, FCHoops is a professional sports experience like no other.
Our agency partnered with Fan Controlled Sports to design a new app and digital experience for their new FCHoops league, launching in the fall of 2023. FCHoops offers a revolutionary new experience of 4v4 basketball played on an entirely LED court controlled by the fans. Working alongside game designers and former NBA players, we helped create a captivating and intuitive experience for the players and the fans.
The project began with game designs, user testing and ideation, followed by wireframes and UI designs for both the app and website.
A key challenge we faced: balancing the visual design between game UI and app UI to create an experience that is both captivating and intuitive. We carefully crafted a design that was quick and easy to pick up and play but hard to put back down. From real-time stats, highlights, and fan-controlled drafts, to the interactive LED court that fans control, FCHoops is a professional sports experience like no other.





















FCHoops in the news
Lessons on Customer Engagement from Fan Controlled Football
Lessons on Customer Engagement from Fan Controlled Football
Baron Davis, Michele Roberts among backers of new Fan Controlled Hoops league
Baron Davis, Michele Roberts among backers of new Fan Controlled Hoops league
Sports startup featuring celebrity team owners looks for new Atlanta home
Sports startup featuring celebrity team owners looks for new Atlanta home

















CLMBR
CLMBR Connected App
CLMBR
CLMBR Connected App