Our agency partnered with Fan Controlled Sports to design a new app and digital experience for their new FCHoops league, launching in the fall of 2023. FCHoops offers a revolutionary new experience of 4v4 basketball played on an entirely LED court controlled by the fans. Working alongside game designers and former NBA players, we helped create a captivating and intuitive experience for the players and the fans.

The project began with game designs, user testing and ideation, followed by wireframes and UI designs for both the app and website.

A key challenge we faced: balancing the visual design between game UI and app UI to create an experience that is both captivating and intuitive. We carefully crafted a design that was quick and easy to pick up and play but hard to put back down. From real-time stats, highlights, and fan-controlled drafts, to the interactive LED court that fans control, FCHoops is a professional sports experience like no other.