Fan Controlled Hoops

Designing an immersive experience for the new FC Hoops league from Fan Controlled Sports

Overview

We partnered Fan Controlled Sports to help design and build their Hoops experience from the ground up. Working with former game designers from Atari and EA we designed the user experience and game mechanics for their new league, FC Hoops.

UI/UX Design

Creative Direction

Revolutionizing the game of basketball

The creators of Fan Controlled Football, are launching the next big thing in sports, putting fans at the center of the action once again with Fan Controlled Hoops.

Taking a fresh approach to basketball with a dynamic, fully interactive LED court, and interactive app providing viewers with a fresh way to enjoy the sport and take control the game.

Revolutionizing the fan experience by bridging the gap between app and game design.

Our agency partnered with Fan Controlled Sports to design a new app and digital experience for their new FCHoops league launching in the fall of 2023. The FCHoops offers a revolutionary new experience of 4v4 basketball played on an entirely LED court controlled by the fans. Working alongside game designers and former NBA players we helped create a captivating and intuitive experience for the players and the fans.

The project began with game designs, user testing and ideation, followed by wireframes and UI designs for both the app and website. One of the key challenges we faced was balancing the visual experience between the game UI and app UI to create an experience that was both captivating and intuitive. We carefully crafted a design that was quick and easy to pick up and play and hard to put back down. With real-time stats, highlights, and fan-controlled drafts, to the interactive LED court that fans controlled FCHoops is a professional sports experience like none other.

Fan Controlled Hoops

Overview

Revolutionizing the game of basketball

Revolutionizing the fan experience by bridging the gap between app and game design.

Designing a real-time snake draft UI for mobile

Southern First

Earnnest